We are living in a constant state of turbulence, feeling the disruptive forces of technology creeping into every corner of our lives. We are the new affluent, the rising middle class, the socially conscious, the experience collector, the shape-shifting, fad-loving fickle minded consumer. We love technology for the convenience and efficiency it has brought to our lives, yet hate it for the enforced openness and lack of privacy we have to learn to live with. We are the South East Asian consumer and we are not going to make it easy for marketers to reach us……
In this report, find out what is changing in the lives of consumers and marketers in South East Asia in the next 5 years.
Consumer and Media Trends next 5 years (South East Asia) from Stan Chew
